Our firm’s unyielding commitment to forward-thinking products, combined with superior quality, unsurpassed service and authenticity has earned FirsTime® the trust, loyalty and long-lasting relationships with our customers. As our industry competitors choose to diminish value and imitate our creativity, we choose a path of world-class excellence by elevating with superior, market-changing design and increasing the quality of our craftsmanship and material mediums with products that are truly the best in the industry.

The team of FirsTime artisans is passionate about design and excel at their craft, creating desire through inspired design and creativity. They take a thoughtful, educated and market-savvy approach to the artistic process of creating persuasive wall and tabletop décor that will enhance every home and office.

We have learned that being true to one’s own unique perspective is what distinguishes our culture and philosophy, thus providing us with a strong, sustainable and competitive advantage… that’s what FirsTime is all about. We’re sure your choices of product from our collections will prove to be the beginning of a mutually beneficial and satisfying relationship.

Warm Regards,


Christopher D. Bering
President and CEO

There are pieces that

          furnish a home,

     and those that define it.



Our company believes in leading innovation and inspiring creativity. Our in-house team of artisans creates styles that unite today’s décor trends, allowing us to develop products that best reflect specific market needs.

FirsTime® offers one of the most broad and current product lines in the industry, all developed in our design studio here in the United States. We are passionate about creating desire through thoughtful approach to design, industry knowledge and market awareness.

Creating desire
                 through inspired design.


We have the overseas manufacturing partners in China and Southeast Asia to accommodate High Volume Manufacturing Support. Part of our commitment is maintaining long-standing partnerships with those manufacturers who have the most advanced capabilities in the industry.

We look for those who invest in the right personnel, equipment and procedures to ensure that FirsTime® drives cost reductions by decreasing waste and implementing lean manufacturing initiatives better than anyone in the industry. This helps to decrease lead times, minimize material waste and inventory levels, while creating cost efficiencies.

Unparalleled design, sourcing, manufacturing and quality control expertise are just some of the reasons leading retailers choose FirsTime.

The most advanced manufacturing
                       capabilities in the industry.



Our Corporate Headquarters is located just outside Milwaukee, WI, and is host to a 50,000 square foot distribution facility. We have a responsive in-house logistics team to support the needs of our customers.

We have made significant investments in our infrastructure, software, hardware and personnel. This has allowed us to achieve logistics optimization through process improvements, flexible shipping options and efficient order processing initiatives. These investments create savings that allow us to stay competitive in an ever-changing market.

Going above

                and beyond.



The extensive FirsTime® product line marries today’s décor trends with design innovation and superior quality. Our intention is to develop competitively priced timepieces that are sure to elevate your current assortment. Our design team’s comprehensive array of original designs will differentiate you from the competition.

It’s all about catching your customers’ eye with the latest trends, unique material usage and designer colors to make a statement and provide wall décor that expresses individual style through the interior environment.


where to buy

With an extensive list of America’s foremost retailers turning to FirsTime®, it’s clear that our client roster speaks to our dedication to service and style. We offer superb customer service, premium design, custom packaging and product merchandising services. We strive to be the best in timekeeping by working with the best.


contact us

Address: 2350 S. 170 Street, New Berlin, WI 53151

If you have questions or comments about our products or services, please contact us by filling out the email form.


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